| 2026 VOLUME 8, ISSUE 1 JANUARY - FEBRUARY
Remaining papers are under processing.....
| S.No. |
January - February |
Page No. |
Downloads |
| 1. |
Analysis of financial management by small businesses in facing business competition in the city of Makassar
Dr. Rustan
DOI: https://doi.org/10.56293/IJMSSSR.2026.6001
ABSTRACT: This qualitative research employed a phenomenological approach. The results of the study indicate that
Professional financial management for small business operators includes thorough budget planning, the separation
of personal and business finances, meticulous transaction recording, and cash flow management to maintain
liquidity. Cost efficiency, reinvestment of profits for development, and wise utilisation of external funding sources
are important strategies to scale up the business. Support from financial technology such as recording applications,
digital payments, and fintech helps to enhance efficiency and access to capital. All these steps need to be
complemented by regular financial evaluations so that business operators can quickly adjust their strategies in
response to market changes and drive sustainable growth, while also building strong competitiveness amidst
dynamic business competition.
Keyword: management, Financial, Competition, businesses, policy
Download full manuscript....... |
01-11 |
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| 2. |
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP ON ORGANISATIONAL
CITIZENSHIP BEHAVIOUR THROUGH PERCEIVED PROFESSIONAL PRESTIGE
AND PERCEIVED ORGANISATIONAL PRESTIGE
Dr. Buket KAYA
DOI: https://doi.org/10.56293/IJMSSSR.2026.6002
ABSTRACT: A leader is someone who has the potential to motivate individuals who want to strive for common
goals and shared aspirations. Leaders have some fundamental roles in achieving organizational goals. Today,
change and transformation occur much faster than in the past. This change, especially in parallel with innovations
in the technological and communication contexts, is an important factor in organizations making parallel
innovations to maintain their sustainable competitive advantages. Therefore, the roles of leaders, who are the most
important driving force of organizations, are more important than role models in this change and transformation.
In this context, this study aims to investigate the effect of transformational leadership on organizational
citizenship behavior through perceived professional prestige and perceived organizational prestige.
A review of the literature reveals that there are many studies on the antecedents and outcomes of transformational
leadership behaviors. While there are studies examining the effect of transformational leaders on organizational
citizenship behavior (Alpkent, 2024; Kişisel, 2021; Abualsuod, 2020), there are no studies on the mediating role of
perceived professional prestige and perceived organizational prestige. This study is expected to contribute
meaningfully to the literature. In this context, the aim of this study is to examine the effect of transformational
leadership behavior on organizational citizenship behavior through perceived professional prestige and perceived
organizational prestige. Recent studies have also examined the relationship between perceived professional
prestige and perceived organizational prestige (Ebrahimi, 2023).
Keyword: transformational leadership, organizational citizenship behavior, perceived professional prestige, perceived organizational prestige.
Download full manuscript....... |
12-17 |
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| 3. |
Analysis of Teacher Performance Based on Training, Development, Commitment and Self-Efficacy as Intervening Variables in Leading State Senior High Schools, Palembang, South Sumatra, Indonesia
Dian Oktarina 1, Zunaidah 2 and Shelfi Malinda 3
DOI: https://doi.org/10.56293/IJMSSSR.2026.6003
ABSTRACT: This study aims to examine the effects of training, development, and commitment on teacher
performance, with self-efficacy serving as an intervening variable. A census sampling technique was employed,
involving 243 teachers from leading public high schools in Palembang, South Sumatra, Indonesia. Data were
analyzed using Structural Equation Modeling (SEM)-PLS. The findings indicate that training exerts a positive and
significant influence on both teacher self-efficacy and performance. Conversely, development and commitment
were found to have a negative impact on self-efficacy and no significant effect on teacher performance.
Furthermore, self-efficacy demonstrated a positive and significant direct effect on performance. Regarding indirect
effects, self-efficacy acts as a partial mediator for the relationship between training and performance, but it does
not mediate the effects of development and commitment. These results suggest that while training is a robust
predictor of performance, the negative role of commitment and development in this specific context requires
further institutional evaluation.
Keyword: Training, Development, Commitment, Self-Efficacy, Teacher performance
Download full manuscript....... |
18-31 |
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| 4. |
Greece Through the Lens of Dimitris Tloupas, Dimitris Letsios, and Iasonas Apostolidis during the Early Period of Tourism in Greece (1950-1980)
Vasiliki Tsilimpokou (1), Vasileios Vlassas (1), Konstantinos Karampelas (2), Aikaterini Koronaiou (1), Grigorios Vlassas (1)
DOI: https://doi.org/10.56293/IJMSSSR.2026.6004
ABSTRACT: This paper aims to deal with the early period of tourism in Greece through the photographic image.
The photographic gaze of some of the most important Greek photographers is studied. The focus is on Dimitris
Tloupas, Dimitris Letsios & Iasonas Apostolidis. A qualitative research was carried out on the photographic
material of these photographers. The results of the research showed that although the photographers intended to
capture Greece in the era between 1950 and 1980 with a poetic gaze, they managed to highlight something much
more important, to immerse themselves in the real life of the countryside and the Greek landscape, highlighting
the charm of Greece, which formed the basis for the development of tourism in Greece.
Keyword: tourism, photography
Download full manuscript....... |
32-40 |
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| 5. |
GENERATIVE ARTIFICIAL INTELLIGENCE IN TAX ACCOUNTING FIRMS
Joseph Stephen Hawkins, John R. Kuhn
DOI: https://doi.org/10.56293/IJMSSSR.2026.6005
ABSTRACT: The implementation of generative artificial intelligence tools such as ChatGPT in businesses worldwide
has raised several concerns regarding privacy, authenticity, reliability, jobs, national security, and many other
considerations of a positive and negative nature. Of interest and concern to the accounting profession, specifically
the tax department and tax professional, are the impact on certain regulatory and professional ethical standards
such as client confidentiality, due professional care, staff supervision, and job security at the entry-level. While
increased efficiency, reduction of repetitive and tedious tasks, improved client communication, and the increased
knowledge base accessible in a fraction of the time compared with the human mind could all have a positive
impact on firm revenue and profitability, the risk to firms for violating ethical standards, subordination of
judgment, and loss of jobs cannot be ignored. Research conducted at a regional accounting firm in Southern
California revealed a desire to implement tools such as ChatGPT, but only after careful consideration of revisions
to firm policies, procedures, and guidelines, disclosure to clients, and staff education and training were addressed.
Findings revealed that the most common use now is assisting with tax research and drafting client
communications such as emails and memos. Participants agreed that these new technological advances should be
considered tools, not replacements for professional experience, knowledge, and judgment. The maintenance and
protection of client privacy was of primary concern. Equally concerning was the risk to the standard of due
professional care and the need to ensure accuracy, reliability, and thoroughness of work product through proper
supervision in no different manner than what is currently employed. New entrants need to be reassured that using
these tools will offer advantages such as opportunities to pursue more challenging and interesting work earlier in
their career, alleviating early concerns about job security.
Keyword: Artificial intelligence, generative AI, tax, accounting, ChatGPT, implementation, job security.
Download full manuscript....... |
41-91 |
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| 6. |
Social Enterprise as an Instrument for Community Welfare Development: A Multi-Case Study of Local Initiatives in Bali, East Nusa Tenggara, and North Maluku
Agus Ahmad Safei & Dedi Herdiana
DOI: https://doi.org/10.56293/IJMSSSR.2026.6006
ABSTRACT: This article discusses community welfare development based on social enterprise through a multi-case
study of the East Bali Cashews (Bali), Du'Anyam (East Nusa Tenggara), and Sidegon (North Maluku)
communities. Specifically, this article aims to analyse social enterprise models, the empowerment strategies
implemented, and their impact on improving the economic, social, and cultural welfare of local communities. The
research uses a qualitative approach with a multi-case study design, through data collection techniques such as indepth interviews, participatory observation, and documentation studies. Data analysis was conducted thematically
and comparatively across cases to identify patterns, similarities, and characteristics of each community studied.
The results of the study show that social enterprise plays a significant role in increasing community income,
strengthening social capacity, and encouraging the transformation of the role of vulnerable groups, especially
women, as economic and social actors through the communities they enter. Despite operating in different
geographical and cultural contexts, and even with different religious identities, the three communities share
similarities in their principles of sustainability, integration of local values, and orientation towards sustainable
social impact. The findings of this study are expected to serve as a reference for the development of community
empowerment policies and local initiative-based social enterprise practices in Indonesia.
Keyword: Social enterprise, Community Welfare, Local Initiatives, Strategies, Vulnerable Groups.
Download full manuscript....... |
92-102 |
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| 7. |
The role of leadership in promoting sustainable growth initiatives across Africa: A conceptual discussion
Elvis Gwangwava 1, Slyvester Sithole 2 and Paul Nemashakwe 3
DOI: https://doi.org/10.56293/IJMSSSR.2026.6007
ABSTRACT: Africa stands at a precarious intersection where the desperate need for socio-economic development
crashes head-on with the harsh reality of climate vulnerability. While the continent contributes a negligible amount
to the global emissions crisis, it is nevertheless disproportionately affected by the effects of climate change
resulting in threats to food security and basic survival. This paper argues that the solution is not merely technical
but fundamentally human. The solution is about leadership; but not the old-school, command-and-control variety
which often fails in these volatile settings. Instead, the paper advocates for a more fluid, adaptive architecture of
power to navigate the complex socio-political landscape of most African nations. By synthesising theories on
green growth and environmental governance, the discussion highlights that effective stewardship requires a
complete departure from increasing bureaucracy. True sustainability leaders in Africa are those who can seamlessly
blend modern scientific frameworks with Indigenous knowledge systems; balancing urgent economic needs with
long-term ecological integrity. Whether it is managing renewable energy transitions in Morocco or decentralising
wetland management in Uganda, the evidence suggests that success relies on ‘systemic thinking’ and the ability to
build coalitions across fractured sectors. The analysis further reveals that context is everything. What works in a
resource-rich environment might fail in a resource-scarce one. As such, leaders must pivot from being simple
administrators to being ‘institutional entrepreneurs’ who can seize fleeting policy windows to enact permanent
change. Ultimately, for Africa to secure a livable future, it must cultivate transformative leaders capable of
harmonising the vertical integration of global policy with the horizontal integration of local community needs.
Keyword: Adaptive Management, Green Growth, Environmental Leadership, Leadership, Sustainable
Development.
Download full manuscript....... |
103-111 |
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| 8. |
Applying Machine Learning to Predict Financial Distress: A Case Study of Vietnamese Real Estate Companies
Thi-Thu-Trang Dam 1, Thi-Lich Nghiem 2
DOI: https://doi.org/10.56293/IJMSSSR.2026.6008
ABSTRACT: Financial distress prediction plays a crucial role in corporate risk management, investment decisionmaking, and financial stability, particularly in emerging markets where firms are more vulnerable to economic
shocks. The real estate sector in Vietnam is characterized by high leverage, long investment cycles, and strong
sensitivity to macroeconomic fluctuations, making early detection of financial distress especially important. In this
context, traditional statistical models often face limitations due to their reliance on linear assumptions and their
inability to handle complex and imbalanced data. This study aims to enhance financial distress prediction by
applying machine learning techniques to listed real estate firms in Vietnam. Using firm-level financial data
collected from Vietnamese stock exchanges over the period 2019–2023, the study constructs a binary financial
distress variable based on return on assets (ROA). Several widely used machine learning algorithms, including
Logistic Regression, Random Forest, Support Vector Machine, and XGBoost, are employed and systematically
compared. To address the inherent class imbalance in financial distress data, a data balancing technique is
incorporated into the modeling process, and model performance is evaluated before and after data balancing. The
proposed research framework integrates data exploration and preprocessing, data balancing, and model
development and evaluation. Model performance is assessed using multiple evaluation metrics that are appropriate
for imbalanced classification problems. By explicitly examining the impact of data imbalance on prediction
performance, this study provides empirical evidence on the importance of data preprocessing in financial distress
forecasting. The findings offer practical insights for investors, financial institutions, and policymakers in
developing more effective early warning systems for financial distress in the Vietnamese real estate sector.
Keyword: Financial distress prediction, Machine learning, Imbalanced data, Real estate firms.
Download full manuscript....... |
112-120 |
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| 9. |
Exploring the Role of Mobile Money in Advancing Financial Inclusion within 3-5 Star Hotels in Nairobi, Kenya: Trends, Opportunities, and Operational Barriers
JANE WAMBUI KANJURU
DOI: https://doi.org/10.56293/IJMSSSR.2026.6009
ABSTRACT: The proliferation of mobile money services has significantly reshaped financial landscapes across subSaharan Africa, offering novel pathways toward enhanced financial inclusion (Demirguç-Kunt et al., 2018). In
Kenya, platforms such as M-Pesa have been pivotal in bridging gaps in access to financial services, particularly
within sectors traditionally reliant on cash-based transactions. This study investigates the role of mobile money in
advancing financial inclusion among 3-5 star hotels in Nairobi, Kenya, with particular emphasis on adoption
trends, emerging opportunities, and operational barriers. Drawing on the Technology Acceptance Model (TAM)
(Davis, 1989) and Financial Inclusion Theory (Sarma, 2008), the research examines how perceptions of usefulness
and ease of use shape the uptake of mobile money technologies and how these systems contribute to expanding
financial access within the hospitality industry. Employing a mixed-methods research design, the study integrates
quantitative survey data with qualitative insights from hotel managers to offer a nuanced understanding of mobile
money integration. Initial findings suggest that mobile money adoption has streamlined payment processes,
improved liquidity management, and expanded the client base by offering more flexible payment options.
Nevertheless, the research identifies persistent challenges, including cybersecurity vulnerabilities, system
interoperability issues, regulatory compliance burdens, and operational disruptions, which collectively constrain
the full realization of mobile money's potential in the hotel sector. The study contributes to the growing body of
literature on digital financial services by illustrating the dual role of mobile money as both a technological
innovation and a financial inclusion mechanism within an urban hospitality context. The findings offer actionable
insights for hotel operators, mobile service providers, and policymakers seeking to harness digital payment
platforms to foster greater operational resilience and inclusive economic growth.
Keyword: Mobile Money; Financial Inclusion; Technology Acceptance Model; Hospitality Industry; 3-5 Star
Hotels; Nairobi; Digital Financial Services; Operational Barriers
Download full manuscript....... |
121-131 |
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| 10. |
Reformulation of the Regulation of Judges Decisions on the Confiscation of Private Legal Entity Assets by the State from the Perspective of Pancasila Justice
Ramlin Ahmad 1, Sri Endah Wahyunungsih 2, Jawade Hafidz 3, Anis Mashdurohatun 4
DOI: https://doi.org/10.56293/IJMSSSR.2026.6010
ABSTRACT: Legal protection for the entire Indonesian nation through legal instruments is an absolute thing that
must be realized, because there is no meaning in protecting the entire nation and the bloodshed of Indonesia if
there is still injustice felt by society due to law enforcement that is not based on legal instruments that do not rely
on values. justice. The existence of law in society cannot actually be interpreted as a means of ordering people's
lives, but can also be used as a means of changing the mindset and behavior patterns of citizens. In order for the
evidentiary process to run smoothly and produce correct facts, the panel of judges and prosecutors will present
evidence that is related and necessary for a criminal act whose truth is to be proven. Evidence from a criminal act
of corruption is the object of an offense that has been committed, for example evidence resulting from a criminal
act of corruption such as cars, electronic devices, houses, land and other valuable assets resulting from a criminal
act of corruption is returned to the state. The main objective of tracking evidence resulting from embezzlement
and money laundering is to return it to the rightful party or the party who suffered the loss, but in the case of a
criminal act of embezzlement and money laundering committed by PT First Travel, all assets as evidence are
confiscated by the State in their entirety. As a state of law, the government should be able to uphold legal efforts
aimed at ensuring legal certainty and justice for victims so that the benefits of law in society are fulfilled. The type
of research used in this paper is Normative Juridical Law research. Normative Juridical Law Research is a research
method conducted by analyzing legal issues regarding the regulation of judges' decisions, weaknesses related to the
regulation of judges' decisions and the reconstruction of regulations regarding judges' decisions in cases of private
legal entity assets seized by the state based on justice values based on norms, principles, and applicable laws and
regulations. This research is also known as a library approach, because it is conducted by studying books, laws and
regulations, and other documents related to the research. Article 39 of the Criminal Procedure Code (KUHAP)
states that items obtained from criminal acts or used in criminal acts can be confiscated. However, the principles
and values of Pancasila Justice as a legal basis require that asset confiscation not only be based on the Criminal
Procedure Code, but must also consider the rights of victims, justice, legal certainty, and legal benefits for all
parties involved. This needs to be done by strengthening the protection of property rights and evaluating the
relevance of confiscation by the state through fair, transparent, and accountable methods, as well as paying
attention to justice for victims and efforts to restore them through more equitable legal steps.
Keyword: Reconstruction Regulations, Private Legal Entity Assets, Pancasila Justice
Download full manuscript....... |
132-138 |
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| 11. |
Knowledge Champions and Their Role in Building Behavioral Repertoire An Analytical Study of Faculty Members' Perceptions at the University of Kufa
Laith Ali Yousif Al-Hakim & Marwa Hassan Malallah
DOI: https://doi.org/10.56293/IJMSSSR.2026.6011
ABSTRACT: This analytical study explores the role played by knowledge champions in enhancing the behavioral
repertoire of faculty members at the University of Kufa, amid the growing need for behavioral flexibility within
complex academic environments. The study adopts a quantitative methodology, with data collected from a
random sample of 232 faculty members using: (1) the updated Duffy (1998) scale as revised by Jones et al. (2003)
for measuring knowledge champion behaviors comprising three dimensions: advocacy, support, and brokerage;
and (2) Nonaka et al. (2021)'s scale for behavioral repertoire encompassing four dimensions: cooperation,
assertiveness, self-regulation, and cheerfulness. Findings indicate a statistically significant positive impact of
knowledge champion behaviors on the expansion of behavioral repertoire, suggesting that such individuals, acting
as cognitive and behavioral role models, facilitate organizational learning and enhance others’ capacity to perform
multiple roles effectively.
Keyword: Knowledge Champions, Behavioral Repertoire, University of Kufa.
Download full manuscript....... |
139-147 |
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| 12. |
STATE-LOCAL RELATIONS AND COMMUNITY DEVELOPMENT ASSOCIATIONS IN LAGOS STATE, NIGERIA
SHIYANBADE Bolanle Waliu 1, ADEPOJU Adewumi Sunday 2, ADESANMI Adesina Foluwaso 3, HASSAN Olufemi Hakeem 4 & ADEYI Margaret Abiola 5
DOI: https://doi.org/10.56293/IJMSSSR.2026.6012
ABSTRACT: Previous studies have shown state and local government plays a variety of roles to meet-up with the
challenges associated with community development across the globe. This study examined the role of state-local
relations in community development associations in Nigeria with respect to Apapa Local Government Area of
Lagos State. Local government involved in the process of development of their communities which ultimately
translates increased standard of living among rural dwellers. Thus, there is glaring evidence of inadequacies in
basic social amenities within communities with specific emphasis on mobilization for sustainable community
development in Apapa LGA. Community Development Associations on the other hands are expected to be at the
front burner of implementing their self-help projects in the LGAs. The Diffusion Theory was adopted as a
process by which members of a certain community adopt an innovation way for growth and development of their
locality. The idea of the theory is to change the backward mindset posture of enclosed typical rural communities
for development through innovative means. The study generated data from array of both published and
unpublished materials such as text books, journal papers, newspapers, magazines, internet materials, seminar and
conference papers among other internet sources. The paper concluded that state and local governments have been
able to play their constitutional roles, let alone making attempts at rural development due in the main to the fact
that they have been emasculated by other tiers of government.
Keyword: State-Local, Community Development Associations, Development, Community, Local Government, Nigeria
Download full manuscript....... |
148-156 |
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| 13. |
Research the Textual Causal Relationship Extraction Methods for the Financial Sector
WANG Runchen1,ZHANG Jian 1, SONG Wenguang 1'2, XUE Yuanhong 1
DOI: https://doi.org/10.56293/IJMSSSR.2026.6013
ABSTRACT: The inherent complexity of financial texts stems from their specialised nature, intricate structure,
pervasive implicit causality, time-sensitivity, and data sparsity. Causal relationship extraction constitutes the core
task in financial text analysis, proving crucial for risk warning, market forecasting, and investment decisionmaking. Firstly, from a linguistic perspective, we deconstruct explicit and implicit causal relationships, dissecting
the constraints inherent in financial text characteristics. Secondly, we trace the technological evolution from
pattern matching and machine learning to deep learning. We critically evaluate the trade-offs between pipeline and
joint structures in deep learning, summarise the features of financial datasets such as FCause and FinRE, and
conduct a systematic study of causal extraction methods for financial texts, exploring future development
directions.
Keyword: Causal relationships; Natural language processing; Relation extraction
Download full manuscript....... |
157-162 |
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| 14. |
The 12-4 Education Reform: Navigating Institutional Readiness and Curricular Transition in Nigerian Universities
Dr. Abolaji Solomon
DOI: https://doi.org/10.56293/IJMSSSR.2026.6014
ABSTRACT: In February 2025, the Nigerian Federal Ministry of Education declared a transition of the 6-3-3-4
educational structure to a 12-4 one, which combines the primary and secondary cycles into a single uninterrupted
12, year basic education block, with four years for tertiary specialization. The ministry positions the reform as a
means of bringing Nigeria in line with global standards and a way to reduce dropout rates, however, it still goes on
to say that it introduces a significant "institutional shock" to the university system. This study looks at how ready
Nigerian universities are for this change by examining the move in teaching methods toward the 2023 Core
Curriculum and Minimum Academic Standards (CCMAS) and the managerial ramifications of the new 16, year
minimum age for university admission. Using Institutional Theory and the Resource-Based View (RBV) as a
conceptual lens, the study reports on a qualitative policy analysis and a series of semi, structured interviews with
university administrators and curriculum experts in Southwestern Nigeria. The results indicate that although the
12-4 model may simplify student progression, the "ready gap" that has been identified as being defined by
laboratory deficits, faculty's unwillingness to adopt competency, based learning, and the unresolved 2009-2025
FGN, ASUU renegotiation crisis, is of such a magnitude that it poses a threat to the reform's substantial
implementation. The study contends that in the absence of a "phased, integration" approach and a huge
investment in digital learning tools, the 12-4 reform has little chance of being more than a formal structural
change and not an educational catalyst capable of bringing about real transformation.
Keyword: 12-4 Education Reform, Institutional Readiness, CCMAS, Curriculum Transition, Higher Education Policy
Download full manuscript....... |
163-169 |
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| 15. |
AN EVALUATION OF THE ROLE OF INFRASTRUCTURE IN THE PROMOTION OF ENTREPRENEURSHIP FOR SUSTAINABLE DEVELOPMENT IN DELTA STATE,
NIGERIA
ASOYA, Nkem Patricia Ph.D
DOI: https://doi.org/10.56293/IJMSSSR.2026.6015
ABSTRACT: Entrepreneurship is fundamental for the attainment of economic growth and sustainable development
as it plays a significant role in addressing the unemployment challenges in the nation. It provides avenue for
creativity, innovation, skill acquisition and self-reliance for the society while at the same time encouraging business
activities considered vital for the development of the nation’s economy. A conducive environment is important
for entrepreneurs to thrive as it has been established that for business set-ups and survival, basic structures and
systems must be provided for efficient performance and greater productivity. This study therefore sought to
evaluate the role of infrastructure in promoting entrepreneurship for sustainable development in Delta State,
Nigeria. Specific areas include the contribution of infrastructure to job and wealth creation, increased human
productivity and survival of businesses as well as the enhancement of human entrepreneurship innovation. The
descriptive survey research design was adopted for this paper with data generated from both primary and
secondary sources while utilizing the chi-square statistical method for testing hypotheses. The study embraced the
Social Overhead Capital (SOC) theory and key findings revealed that infrastructure provision enhances job and
wealth creation, promotes human productivity and innovation. Deficiencies such as poor transport networks,
epileptic power supply and insecurity were identified as key factors that hinder entrepreneurship activities. The
paper concluded by recommending adequate budgetary provision, efficient utilization of resources and thorough
understudy of the infrastructure development models adopted by developed countries for the promotion of
human entrepreneurship in Delta State, Nigeria.
Keyword: Entrepreneurship, Infrastructure, Sustainable Development
Download full manuscript....... |
170-181 |
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| 16. |
THE IMPACT OF GOVERNMENT POLICY PROGRAMME IN THE GROWTH AND
DEVELOPMENT OF MSMEs IN DELTA STATE NIGERIA
Igbesi Emeke Francis, Rafua Nweke Henry PhD, Dr (Mrs) Nkem Asoya
DOI: https://doi.org/10.56293/IJMSSSR.2026.6016
ABSTRACT: This research assesses the impact of the National Enterprise Development Programme (NEDP) on the
development of MSMEs in Delta State, Nigeria. A quantitative survey was conducted on 219 out of 486 MSMEs.
The Chi-Square test results (p < 0.05) indicate that: (1) technical support reduces the high cost of doing business,
(2) collaboration with the Bank of Industry provides access to affordable finance, and (3) business development
services lead to enterprise growth. In conclusion, coordinated policy implementation by SMEDAN, the Bank of
Industry, and TETFUND significantly contributes to MSME sustainability and economic development.
Keyword: MSMEs (Micro, Small and Medium Enterprises), Government Policy Programmes, National
Enterprise Development Programme, Enterprise Development, Economic Growth, Nigeria
Download full manuscript....... |
182-195 |
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| 17. |
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY WITH BANK IMAGE AND CUSTOMER COMMITMENT AS MEDIATING VARIABLES (Case Study: PT. Bank Nagari Cabang Utama Padang)
Silvia Nelly 1, Reni Yuliviona 2 Dahliana Kamener 3 and Zeshasina Rosha 4
DOI: https://doi.org/10.56293/IJMSSSR.2026.6017
ABSTRACT: This study aims to examine the influence of service quality on customer loyalty, as well as to analyze the
mediating roles of brand image and customer commitment in this relationship at Bank Nagari Main Branch
Padang. A quantitative approach was employed using Structural Equation Modeling (SEM) based on Partial Least
Squares (PLS). The study involved 386 respondents, selected through purposive sampling. The results show that
service quality has a positive and significant effect on customer loyalty, brand image, and customer commitment.
Furthermore, brand image has a significant effect on customer loyalty, while customer commitment have a
significant effect. The findings also reveal that customer commitment and brand image significantly mediates the
relationship between service quality and customer loyalty. These results highlight the importance of enhancing
service quality, customer commitment and bank image to foster customer loyalty in the banking sector.
Keyword: Service Quality, Bank Image, Customer Commitment, Customer Loyalty, Bank Nagari
Download full manuscript....... |
196-209 |
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